I’ve always been drawn to visual storytelling. Growing up, my parents made sure my sisters and I visited every museum they could find whenever we travelled, which probably sparked my curiosity for art, design and visual expression.

My journey began in fine arts and naturally led me to graphic design, where I found the perfect combination of creativity, communication, and problem-solving. I completed my Bachelor in Communication Design in Sydney before moving back to Stockholm and starting my career in the advertising industry.

Today, I’m a senior brand and visual designer with extensive in-house experience creating and evolving brands across campaigns, digital experiences, and marketing communication.

I enjoy taking ideas from the first concept through to the final execution, from shaping a visual identity and defining a creative direction, to designing the details that make a brand feel consistent and memorable.

My strengths lie in brand identity, art direction, layout, and typography, always with a focus on thoughtful design and strong craft.

Outside of design, I’m constantly inspired by art, architecture, travel, and the small visual details that surround us.

/ Lina