Leyra

Brand Identity
& Digital Foundation

01. The Challenge

Leyra was formed by bringing together Magine Pro and Accedo One under a single brand. The challenge was to create a visual identity that introduced something new without losing the trust and recognition of two established businesses.

02. The Idea

Technology brands often rely on cold colours and sharp visual expressions. For Leyra, I wanted to create something quieter and more human. A way to stand out in the world of tech.

Inspired by Nordic nature, the identity balances warmth and simplicity with the flexibility needed for a modern streaming platform.

Finding the right direction

Early explorations focused on finding a balance between familiarity and change. Rather than relying on literal Nordic symbols, the final identity evolved into a layered geometric form inspired bu landscape, scale, and technology.

Nordic Landscape

Multi-platform

Simple & Scalable

Layers

Inspired by the soft layers and colours found in the Nordic nature

The three layers represent the journey from mobile to desktop to TV

A clear geometric form designed to work from favicon to large-scale branding

The stacked geometry reflects Leyra’s multi-layered streaming architecture

03. Brand Identity

The goal was to create a visual system that could grow with the company while staying consistent across all channels.

Satoshi was chosen for its clean geometry, versatility, and wide range of weights. It creates a calm, modern expression while offering flexibility needed across digital products and marketing communication.

As Leyra is a Stockholm-based company I wanted the palette to reflect their Nordic heritage. A mix of natural, calm and sophisticated foundation colours, with moments of energy by adding some brighter accent colours.

Leyra

Brand Identity
& Digital Foundation

01. The Challenge

Leyra was formed by bringing together Magine Pro and Accedo One under a single brand. The challenge was to create a visual identity that introduced something new without losing the trust and recognition of two established businesses.

02. The Idea

Technology brands often rely on cold colours and sharp visual expressions. For Leyra, I wanted to create something quieter and more human. A way to stand out in the world of tech.

Inspired by Nordic nature, the identity balances warmth and simplicity with the flexibility needed for a modern streaming platform.

Early explorations focused on finding a balance between familiarity and change. Rather than relying on literal Nordic symbols, the final identity evolved into a layered geometric form inspired bu landscape, scale, and technology.

Nordic Landscape

Multi-platform

Simple & Scalable

Layers

Inspired by the soft layers and colours found in the Nordic nature

The three layers represent the journey from mobile to desktop to TV

A clear geometric form designed to work from favicon to large-scale branding

The stacked geometry reflects Leyra’s multi-layered streaming architecture

03. Brand Identity

The goal was to create a visual system that could grow with the company while staying consistent across all channels.

Satoshi was chosen for its clean geometry, versatility, and wide range of weights. It creates a calm, modern expression while offering flexibility needed across digital products and marketing communication.

As Leyra is a Stockholm-based company I wanted the palette to reflect their Nordic heritage. A mix of natural, calm and sophisticated foundation colours, with moments of energy by adding some brighter accent colours.

04. Digital Experience

Every element on the website was designed to reinforce the new brand, from layout and typography to colour and interaction.

05. Marketing

The visual identity was rolled out across key marketing touchpoints, creating a consistent brand experience across digital communication.

Leyra

Brand Identity & Digital Foundation

01. The Challenge

Leyra was formed by bringing together Magine Pro and Accedo One under a single brand. The challenge was to create a visual identity that introduced something new without losing the trust and recognition of two established businesses.

02. The Idea

Technology brands often rely on cold colours and sharp visual expressions. For Leyra, I wanted to create something quieter and more human. A way to stand out in the world of tech.

Inspired by Nordic nature, the identity balances warmth and simplicity with the flexibility needed for a modern streaming platform.

Early explorations focused on finding a balance between familiarity and change. Rather than relying on literal Nordic symbols, the final identity evolved into a layered geometric form inspired bu landscape, scale, and technology.

Nordic Landscape

Multi-platform

Simple & Scalable

Layers

Inspired by the soft layers and colours found in the Nordic nature

The three layers represent the journey from mobile to desktop to TV

A clear geometric form designed to work from favicon to large-scale branding

The stacked geometry reflects Leyra’s multi-layered streaming architecture

03. Brand Identity

The goal was to create a visual system that could grow with the company while staying consistent across all channels.

Satoshi was chosen for its clean geometry, versatility, and wide range of weights. It creates a calm, modern expression while offering flexibility needed across digital products and marketing communication.

As Leyra is a Stockholm-based company I wanted the palette to reflect their Nordic heritage. A mix of natural, calm and sophisticated foundation colours, with moments of energy by adding some brighter accent colours.

04. Digital Experience

Every element on the website was designed to reinforce the new brand, from layout and typography to colour and interaction.

05. Marketing

The visual identity was rolled out across key marketing touchpoints, creating a consistent brand experience across digital communication.

Various

Magine

Brand Identity
& Digital Foundation