Magine Pro

Brand Evolution
& Marketing Design

01. The Challenge

Magine started off as a consumer brand and later on transitioned to a B2B platform for media companies. The brand needed to evolve alongside the business while remaining recognisable in the industry.

02. Brand Evolution

As Magine evolved, so did the identity. I led the visual development across multiple stages of the business, from consumer brand to enterprise software.

My Role

  • Brand Design

  • Art Direction

  • Marketing Design

  • Visual Identity

  • Web Design

Highlights

  • Led the evolution of Magine’s visual identity through multiple business transitions.

  • Created the Magine TV logo, selected over an external agency proposal.

  • Developed brand assets, campaigns and marketing material for more than a decade.

Typography remained consistent throughout the brand evolution, creating continuity across different stages of the business. Proxima Nova is such a clean, modern yet timeless typeface that works well for both B2C and B2B.

As Magine evolved from a consumer streaming service to an enterprise platform, the colour palette became more restrained, allowing customer brands and content to take centre stage.

03. Brand in Action

Beyond the identity, the brand was applied across campaigns, content and digital communication, creating a cohesive experience across every channel.

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